How To Write Blog Posts That Sell
Want to learn how to write blog posts that sell?
Here are tips to you tailor your blog posts so that they have the best chance of converting to sales.
Blog posts are powerful sales conversion tools…if they are written and structured the right way.
In this article, I am going to talk about how to tailor your blog posts so that they have the best chance to convert to sales.
There are 3 main considerations:
- Writing compelling sales copy
- Search Engine Optimization (SEO)
- Marketing and sharing
You can write the most informative and compelling article that you have agonized over, sit back and applaud yourself, but then not get a single lead, let alone a chance to make money from your efforts.
In this article, I’m going to run through a few simple steps to keep you focussed on writing for sales success and not simply pumping out endless content for the sake of doing so.
Related: “Ultimate Guide to Start a Blo and Create Your Blogging Message.”
So let’s go through the 3 steps:
Write compelling sales copy
You must understand that the world of selling has been changed to one of buying.
We are now firmly in a buying culture and that is because the Internet has enabled us all, to make far more informed buying decisions.
When you write, think about how each word of text can help the reader — formulate a story because we have all been conditioned to read and here stories since childhood. Go the extra mile to do the following:
- Educate — teach your reader about your product and/or services, but don’t try to sell to them. Talk about your journey and how you got to where you were, the inspiration behind it, and address the problems that your audience are facing…and what they are going to face
- Explain how that journey has enabled you to feel the pain of those problems and how your own uniqueness has enabled you and/or your company to formulate the solution
- Now talk about the future and what is likely to happen, to show that you understand where the industry of your audience is heading and that you are prepared for it
Your audience must feel compelled to buy from you and this can only occur if you start to build trust.
Take your customer by the hand and show them where we are today, where we have come from, and then walk them down the road to the future, then sell them the ‘now.’
There is also a lot of controversy about how long a blog post should be — some people swear by what is termed “long copy” and others like to keep it short and sweet.
I use both and I would class this post as a short one and some of my longer ones have gone on to over with thousand words, like this one and still on the subject of selling:
“Sales Training: The Ultimate Guide to Help You Become a Key Influencer.”
There are no rules — think of your audience and concentrate on what they want.
Finish with a call-to-action and be bold — this is when you make your offer and if your copy up to this point has been compelling then you will stand a much greater chance of converting your reader.
Now, remember that to write sales copy, you must be able to sell!
Related: “How to Become a Good Salesman.”
Search Engine Optimization (SEO)
This is what you need to understand in order to get your content ranked and here I recommend you look at the work of Fernando Raymond, who is a world-leading professional SEO expert and he will take you through the steps of starting a website and all the way to monetization.
If you have a website, then you can get right into the strategy of understanding how to monetize a blog and if you can do that, you will definitely understand how to write blog posts that convert to sales.
There has been so much talk over the years and about how SEO is a dying industry and so on.
Let me tell you that without it, your blog will not rank organically.
You can certainly buy your way to the front of Google and other search engines, but consider how you personally select the search results that you find when you do a search.
I will bet that you will ignore the advertising results and go to the first few organic or unpaid ones.
I do.
Marketing and sharing
Now that you have written some quality content and done your SEO, you are ready to hit “publish.”
But it doesn’t stop there.
The next step is to push your content out to the market and this means your direct customers, influencers, other bloggers, and your social media channels.
I’ve talked about the length of blog posts earlier, but what you can do with longer posts is to break them up and use chunks of content to put out to your audience and social media channels.
You would think that there is only so much you can write on a subject, but if you look around you and to each and every industry, there are a ton of questions on the same subject…but just experienced differently by different people.
Just take a look a Quora and Redditt.
There are two other options for your content…and there a load more.
Just do the research.
There is so much more to the entire process of tailoring your blog posts to get sales conversions and I’ve given you a few other resources to help.
So, happy blogging and more importantly…happy selling.
Because at the end of the day, it’s the sales that count!
If you need any clarification on this or want to talk more, then please get in touch with me.
neiljcfranklin@gmail.com
Neil Franklin
Author Profile
- Business coach and advisor for startups in the UK.
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