Do you have a high-quality blog? Does it have an incredible amount of value to provide to website users?
If so, you probably want as many people to see it as possible. However, if you’re not familiar with how search engines work, you might find yourself puzzled by the fact that no one is reading your blogs, even though they’re informative and well-structured.
Don’t worry; we’re going to show you how to optimize your blog posts for SEO right here!
What is SEO?
For those not well-versed in digital marketing acronyms, SEO is the shorthand for the process of search engine optimization. In other words, the process of optimizing your website content so that it’s found by search engines as easily as possible. So, why is this such an important thing for your blog?
Regardless of whether you want to monetize your blog (spoiler alert: you do) or you just want many people to read it, you will have to optimize your website for the best possible search engine rankings. Think about it — when you read an informative or fun blog yourself, how do you discover it in most cases? You think about a specific topic that you want to learn more about, and when you Google it.
Indeed, the dominance of Google as a search engine can’t be overstated, which you can see from the fact that most people use it as a verb for searching the Internet. Most people who visit your website won’t know its URL before they arrive, nor does anyone actually type in URLs nowadays. So, whether you like it or not, if you want people to read what you’re writing, you need to be Google’s buddy.
Search Engine Rankings
Once you Google pretty much anything, including “ways to optimize your blog posts for SEO”, you will find that you get pages upon pages of search results. However, realistically speaking, people rarely go beyond the first page of Google these days. The search engine has become so utilitarian and context-sensitive that it can almost always provide you with information you need on the first page of results, or even in the top five spots.
But how does Google decide that it values one specific website above others? Google’s ranking algorithm is the answer to this question, and it is the beating heart of the entire Google online ecosystem of platforms, services, and products. The process of search engine optimization is essentially guessing what that algorithm “likes” and then fine-tuning your blog in a corresponding way.
Planning your content
As you’ll see, once you get into the nitty-gritty of search engine optimization, this is an entire field of digital marketing unto itself. As a result, you won’t be able to learn everything there is to know about SEO from a single blog post; there are entire digital marketing agencies dedicated solely to making websites SEO-friendly.
However, there are some basics that you can stick to if you want to optimize your blog posts for SEO. And the number one thing is making a proper plan for your content. Yes, we’d all like to write about anything we want at any time, but the reality of the matter is that the Internet is a vast place.
As a result, your blog is never alone or in a monopolistic position; even the most prominent authorities on the planet are battling others for the top spot in their niche or industry. So, regardless of what your blog is about, there will be others like you, and you need to rank above them to gain any significant traffic on the website. You need to make sure that your blog content is responsive to what people interested in your niche are searching for. But how do you achieve this in practice?
The answer is — keyword research.
If you don’t know the basics of SEO, you may not be familiar with the concept of keywords, but don’t worry; it’s not that difficult to grasp. Essentially, keywords are the questions that people ask on Google, and your blog is the answer.
The most basic interaction most people have with Google is typing in their query — like “Alabama weather”, or “cheap server hosting” — and looking at the results they receive. And these queries are the keywords that we’re talking about. You need to carefully look at what keywords are currently trending in your niche and then create content that contains them as naturally as possible.
Google will recognize your text by these keywords and rank your blog posts among other websites containing the same keywords. If you do the proper research before creating your content and ensure that the keywords fit organically and naturally, you will rank good enough to be on the first page and thus visible to the biggest possible section of your target audience.
Creating quality content
The history of search engine optimization is pretty much as old as Google. In other words, people have been trying to adjust to Google’s algorithm as much as possible from the moment this search engine became the dominant force on the market.
Of course, knowing a lot about how Google ranks Internet pages has allowed many people with subpar content to rank their pages higher by stuffing a lot of relevant keywords and using other frowned-upon SEO methods. And that brings us to the most important part of optimizing your blog posts for SEO, and thus ranking high on Google — creating valuable content.
Google is constantly making changes to ensure that its algorithm, ironically, values content that was not explicitly created for SEO purposes the most. Thus, your blog posts should be informative, relevant, and unique — and they will rank better.
David Quinn has been working with digitaldot.us for over a year, exploring the world of digital marketing and writing articles that focus on various niches. He hopes to expand his knowledge of the field and start his own marketing agency someday.