Links are like currency on the web. The more of them your site has, the more authoritative it will be. And link building strategies bring lots of benefits.
You can achieve high rankings on Google, and people will want to work with you and your authoritative sites. But if this is your first encounter with SEO and link building, getting your grips with it can be challenging. We get that.
And we want to help you out. So, here’s a beginner’s guide to link building strategies for bloggers.
There are many paths you can take here. Some experts will advise you to create great content and wait for the links to find you. Others will tell you that link prospecting and outreach are a must. And finally, there’s a school that believes only in PBNs and PBN SEO.
But which way should you go?
As you probably know, there are different ways to optimize your blog posts for SEO. There are plenty of things you can do, depending on what you want to achieve. And the situation is similar here. Most of the time, there are no right or wrong approaches to take.
If this all sounds confusing right now, don’t worry. It’ll clear out itself very quickly. We have some great advice that you’ll be able to put into use right away. So, let’s dive in.
What is Link Building?
Since this is a beginner’s guide we’re talking about here, it’s only natural to start from the basics. If you’re unaware of the term, link building is the process of getting other websites to link to your pages. They might do it because they find your content useful for their readers or to rank higher on Google. No matter what their reason is, it’s almost always a good thing for you.
Now, proper strategies for getting people to link to your site are named white hat SEO. And most of them can be summed up into two simple steps.
- You create content that’s worthy of a link.
- Show it to the people who own or manage websites in your niche/related to your content that can link to it.
Why is Link Building so important?
According to Google themselves, links are one of the three most important ranking factors out there.
So, if you want your website to rank high on SERPs, you’ll need these. Think of links as votes. That’s how search engines see them. If you have lots of ”votes” on a page that deals with a specific topic, that page will be displayed high in the search results.
In essence, pages with more backlinks tend to rank higher than those that don’t have any. However, not everything is down to the number of links. It would be best if you focused much more on the quality of the backlinks. But more on that later on.
Now, let’s start our beginner’s guide to link building strategies for bloggers and talk about a few tactics that can do wonders for your site.
The internet is full of content. But if you don’t know where to look, figuring out where to get backlinks can be a tedious job. You can’t just publish all you’ve got and hope that someone will notice it and link to it. These days, people are very competitive, and you can count that this won’t happen.
So, what you should do is turn to SEO outreach. This is a form of outreach that will bring opportunities and links. In essence, you contact people with stronger audiences than yours in your niche, and you offer them quality content in exchange for a link. If you know how to write a good guest post, securing this won’t be a problem.
Do everything by the book, and you can expect your traffic to go up by 20 percent. Many SEO experts agree that guest blogging is the best way to secure high-quality links that are relevant for your audience too. So, there’s no reason not to try it.
Interviews with Experts and Influencers
You’ll probably be glad to hear that many experts, as well as top bloggers and influencers, are willing to give interviews. And that’s good news for everyone. They’ll get exposure, and your readers will love to learn more about what they’re already interested in. And the best of all is that it will work out for you as well.
The reason why is simple. The people you interview will link to the post. They’ll want to share what they talked about with their readers, and you’ll get access to a whole new audience. You don’t even have to meet with them. You can get the entire thing done via a call, chat, or even email.
People love to read about current events. No matter what the subject is, it needs to be trendy. Hence, if you want to write blog posts that sell, you have to be relevant. And when you go down this road, you’re basically baiting for links.
The easiest way to do it is through directories or business lists and rankings. These types of content attract the most visitors. And if you include charts and infographics, which you can also submit with a link to different sites, the sky is the limit. Visuals get people excited. So, they’ll be much more eager to share what they found.
To stay on top of the situation, however, you need to know what’s ”hot” at the moment. Read news, follow social media, and generally interact with people. Then, filter out the things your target audience would like to hear about, and get on it.
Have a strong Voice
A strong opinion is worth a lot. People want to hear it. So, even if you think that you’re ranting too much, it’ll earn you many links if you do it properly. And the accent here really is on that ”properly”.
If you’re going to publish this type of content, you have to back up what you’re talking about with facts. A little controversy is always good for the engagement. But make sure not to overdo it and to back up your claims with reliable sources and research. If you go too far with drama, people might think that you’re mean or harmful. And those feelings you don’t want to associate with your brand.
Every Blogger should build Links
As we all know, writing blog posts isn’t that hard. But if you want to start a blogging website and earn money from it, you’ll have to put some time and effort into it.
Creating valuable content is just half the job. To succeed, you need to think of it as an online business. And in this beginner’s guide to link-building strategies for bloggers, we gave you some of the best tricks in the book. Stick to them, and you will not have any problems reaching the top and earning money with blogging.
For more in-depth tutorials visit the SeekaHost University Blog for Profits course or check out the PBN tutorials at https://www.seekahost.org/blog/. You can also find more ideas in the 24 hot link building techniques ClickDo guide.
Preston Davenport is a freelance writer and journalist. Currently, he’s working with professionals from linkdepartment.com. Since SEO and blogging are his two big passions, he finds writing about these things relaxing and joyful. When he’s not working, he’s in search of the best pizza in the Big Apple or jogging on the banks of the Hudson River.
- Blogger and Educator by Passion | Senior Online Media & PR Strategist at ClickDo Ltd. | Contributor to many Education, Business & Lifestyle Blogs in the United Kingdom & Germany | Summer Course Student at the London School of Journalism and Course Instructor at the SeekaHost University.
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